Six Years of Annie James: What We’ve Learned & Loved

This month, Annie James turns six.
Six years of nourishing skin, building community, and challenging everything we thought we knew about skincare. And as we reflect on this journey, one thing is certain: we’ve grown—and so have you.

When Annie James first began, it wasn’t with a sleek marketing plan or a long list of trending ingredients. It began with a question:

What would happen if we cared for our skin the way we care for our hearts—gently, intentionally, and with love?

The answer, it turns out, was oil-based cleansing.

At the time, the skincare world was obsessed with “squeaky clean.” Foaming cleansers, harsh exfoliants, and ten-step routines were everywhere. And yet… so many of us were left with skin that felt dry, tight, reactive, or confused.

Oil cleansing was a quiet rebellion.
It said, “Less is enough.”
It said, “You don’t need to strip your skin to treat it well.”
And it worked.

What started as a personal practice became a passion. And what began with one small bottle turned into a movement—one that’s touched hundreds (and counting!) of skin stories.

After six years of formulating, connecting, and listening to your stories, here’s what we’ve learned:

• Skin is personal. There’s no one-size-fits-all, and that’s okay. What works best is what feels best.

• Less really can be more. When you give your skin space to breathe and restore, it often knows what to do.

• You’re not alone. So many of you have come to us after Accutane, after breakouts, after burnout. And we see you.

• Consistency > perfection

To our longtime supporters, our new faces, and everyone who has sent us a message, placed an order, or shared Annie James with a friend—thank you. You’ve helped this little brand grow with heart.

We’ve been honored to be part of your routines and your healing.