What If You Stopped Washing Your Face with Soap?

(Spoiler alert: Your skin might throw you a thank-you party.)

Let’s be honest—most of us grew up believing that suds = clean. If it didn’t lather, foam, or sting just a little, was it even working? 🙃

But here’s the truth no one tells you: soap isn’t always your skin’s best friend.

Soap Can Strip the Good Stuff

Traditional facial cleansers (especially foaming or bar soaps) often contain harsh surfactants. These ingredients are great at cutting through grease—but they don’t stop there. They also strip your skin’s natural oils, disrupt your barrier, and leave you feeling tight and dry. Sound familiar?

That “squeaky clean” feeling? Yeah… that’s your skin barrier screaming for help.

So What’s the Alternative? Oil.

We know, it sounds backwards—put oil on your face to cleanse? But it works. Like dissolves like. Oil-based cleansing gently removes makeup, dirt, SPF, and excess sebum without disturbing your skin’s natural balance.

No stripping. No suds. No drama. Just soft, clean skin that still feels like, well, skin.

What Happens When You Switch?

Within a few days:

• Your skin feels hydrated, not tight

• Less redness and irritation after cleansing

• Your moisture barrier starts to chill out (finally)

Over time, you may notice fewer breakouts, a softer texture, and that elusive glow everyone talks about but never quite gets with harsh products.

Our Favorite Way to Break Up with Soap

The Annie James Oil Cleanser
It’s simple, powerful, and made for every skin type. Whether you’re dry, oily, sensitive, or somewhere in between—it works with your skin, not against it. Just massage onto dry skin, add a little warm water, and rinse it all away. Follow up with our nourishing facial moisturizer oil.

You Deserve Better Than Bubbles

Skincare shouldn’t feel like punishment. Ditch the suds. Try oil cleansing. Let your skin thank you every single day.

Ready to swap your soap for something better? Try our AJ Cleanser!